behavioral targeting

基本解释

According to Solomon, there are two approaches to advertising currently being used; contextual advertising and behavioral targeting
依据Solomon所说的，现在在使用的有两种网络广告的方式：基于上下文的广告与行为
Once the privacy elements are worked out, behavioral targeting of search data could open up a whole new revenue stream for engines.
一旦隐私权的内容得到解决，行为定位的搜索数据就打开了一个全新的收入流。
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The State of Recommendation Engines is a sponsored content series by BT Buckets, a leader in personalization and onsite behavioral targeting.
目前，该推荐引擎也是BTBuckets (Google的用户切分及服务优化工具)的一项赞助内容。

It sounds though like it will likely be a short generic message explaining what behavioral targeting is and how it works.
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Display ads are generally targeted towards users based on their current context (contextual targeting), past behavior (behavioral targeting), or a combination of the two.
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Already, he notes, BT (short for behavioral targeting) spending has been growing 20% a year or more for years and is forecast by eMarketer to keep growing at that clip at least through 2014.
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